It is every entrepreneur's dream to know all about the new marketing tactics in the digital world, be it a seasoned SEO professional or someone just entering the world of digital marketing. Given the way the digital market is changing a little every day, it is high time to master the art of Search Engine Optimisation (SEO) techniques. Join us as we learn a little more about on-page SEO and how a marketing agency in Bromley can use this to make your online presence stronger in 2024 and beyond. 

There's nothing more important than keyword research!

This is the first step in content creation to boost SEO. If you know which terms to target, attracting an audience turns out to be a cakewalk. Your blog entries are the perfect place to carry out the majority of your on-page SEO and keyword targeting. The best option is to try out a keyword research tool to identify keywords with a proper search volume as well as little competition. It is best to stick to one single keyword or a particular keyword theme. This is because in case you publish different content for each keyword, they are quite likely to compete with each other in the SERPs and neither you nor the marketing agency want this! 

Quality is always more important than quantity

Google does not appreciate what is known as 'thin content' and they include

  • Thin affiliate pages
  • Auto-generated content
  • Doorway pages, and
  • Scrapped content

According to Google, these are not authentic and have very low value. There might be other criteria for your content to be labeled as 'thin' too! To avoid this, here are a few tips! 

  • Try to keep the content within 1,500 words. Anything more is not appreciated or attractive to customers. 
  • The data in your content should be readable. In other words, they must be arranged in a way that they can be easily scanned using headings. They should also have a natural flow and it is best if they can be filled with graphics, call-out quotes, or other visual cues.

Visuals are a Must!

Images and videos can affect on-page optimization more than most other forms of content since they can retain the audience on a page for longer periods and this time spent on a page has a huge effect on the ranking. 

Here are a few tips for image optimisation:

Give priority to speed: Your website will automatically resize images to fit the screen, but you may still need to contact the server to make this adjustment. You can also compress images to reduce file size without sacrificing quality. Consider looking at a content delivery network (CDN) if you have a large, photo-heavy website.

Add a caption for the alt text: This is the text equivalent of an image. This should include the term you are targeting and explain the purpose of your image to Google and screen readers for the blind.

Improve the filename: The name of the image file you upload to your page should contain the term you're targeting. Ensure that you include underscores or dashes.

Get started with the best marketing agency in Bexleyheath

Now that you know all about the strategies used by marketing agency in Bexleyheath and beyond, you can improve your website's visibility as well as its ranking. Robus Marketing can help you connect with your target audience better than ever. Contact us to reach your digital marketing goals today!